Jurors of Effie Awards decided to award the Great Orchestra of Christmas Charity with two Effie statuettes during a beautiful ceremony which took place in the Grand Theatre which provided a great setting for the most important gala in PR and marketing business in Poland.
We have been nominated in three categories, what in itself is a huge achievement. Ultimately, we received two Golden Effie awards - for our sterling cooperation with our key partners and in Positive Change: Social Education and Pro Bono category.
The award in the Marketing & Business Solutions category highlights our achievements in creating a mutually beneficial and, what is more important, long-running cooperation with commercial partners, while the accolade in the Positive Change: Social Education & Pro Bono has been given to the Foundation for the biggest charitable initiative in the country - 26th Grand Finale fundraiser which raised 126 000 000 PLN for children's medicine.
We have also been nominated for our educational initiative which aims to introduce free and universal CPR education to primary schools nationwide.
Effies have been awarded in Poland since 1999. Effie Poland is organized by SAR Marketing Association, which is licensed by Effie Worldwide and local editions of these marketing awards are given out in 40 countries across the world. Effies were established in the US in 1968.