Jurors of Effie Awards decided to award the Great Orchestra of Christmas Charity with two Effie statuettes during a beautiful ceremony which took place in the Grand Theatre which provided a great setting for the most important gala in PR and marketing business in Poland.
We have been nominated in three categories, what in itself is a huge achievement. Ultimately, we received two Golden Effie awards - for our sterling cooperation with our key partners and in Positive Change: Social Education and Pro Bono category.
The award in the Marketing & Business Solutions category highlights our achievements in creating a mutually beneficial and, what is more important, long-running cooperation with commercial partners, while the accolade in the Positive Change: Social Education & Pro Bono has been given to the Foundation for the biggest charitable initiative in the country - 26th Grand Finale fundraiser which raised 126 000 000 PLN for children's medicine.
We have also been nominated for our educational initiative which aims to introduce free and universal CPR education to primary schools nationwide.
Effies have been awarded in Poland since 1999. Effie Poland is organized by SAR Marketing Association, which is licensed by Effie Worldwide and local editions of these marketing awards are given out in 40 countries across the world. Effies were established in the US in 1968.
In his weekly radio programme “Zaraz Będzie Ciemno” [Eng. “It’s about to get dark”] aired on Antyradio, Jurek Owsiak announced another band who will play during the Grand Finale concert at the Plac Bankowy (the Bank Square) – Kashell!
The beginning of December marks another milestone in the preparations for the Grand Finale fundraiser. It is high time the Collection Boxes and promotional posters were delivered to the 1600 Collection Centres all over the world!
On the day of the 31st Grand Finale, the Get Even with Diabetes Race will be held for the seventeenth time. The registration process has traditionally started on World Diabetes Day.
