GOCC - a Trustworthy Brand

The Great Orchestra of Christmas Charity Foundation was named a Trustworthy Brand by "My Company Polska" magazine. The survey, undertaken among entrepreneur and business owners to decide which brands, gathered in 25 different categories, represent the most trustworthy labels. 

Title of a Trustworthy Brand is unique merit, given by the entrepreneurs based on their knowledge, preferences and experiences of the brand. We do not rely on the decision of a jury, nor do we rely on a board of judges deciding which brand is worthy of the title in the ranking. Neither do we suggest which brands should be taken into consideration, because the choices are all made spontaneously. Brand's image is its essential capital, which can result in profits in terms of sales and marketing in the long-run. It is worth noting that the image of the brand is critical in the current difficult situation when many businesses have to adjust their operating practices, says Grzegorz Sadowski, editor of "My Company Polska". 

The Trustworthy Brand title shows market leaders in 25 different categories. It shows which services, products and materials are most commonly chosen by Polish entrepreneurs. The survey, which was carried out by Kantar Institute, covered a group of 20 000 entrepreneurs, primarily with a focus on managing sector employees. The responders provided a list of 250 brands, and the Great Orchestra of Christmas Charity Foundation lead in the ranking of Foundations with 43,40% votes. 

Trust is one of the cornerstones of contemporary business operation. It's the central element of the modern relationship between customers and the brand and creates connections between actors on the market. Entrepreneurs, just like customers, tend to buy brands and products they trust, they follow, and which they like. They are more likely to pay more for quality goods from a trustworthy supplier. That is why brands are in constant competition for customer's trust. The brand represents products, values, and associations. This is the capital which often takes years to build and create, says Rajmund Tochwin, publisher of "My Company Polska" magazine. 

Studies show that the Great Orchestra of Christmas Charity Foundation is considered to be the most trustworthy charitable organization in Poland. How does that happen? It's because the public sees the effects of our work. Twenty-eight years of our activity brought about 62 000 pieces of medical equipment worth over PLN 1.126 billion. This equipment operates in hospitals nationwide and is marked with our logo. We aim to show this equipment to account for our work with the public. Poles can see our consistent work and feel the effects of our efforts. The public thinks that they co-create the success of our charity. The Foundation represents much more than a charitable organization - it's a societal movement, a grassroots initiative. Everyone is welcome to take part in the action, and everyone can create their involvement and their creative way of being a part of our fundraiser. That's why people feel proud of our mutual achievements. Poles know that our charity is well-known around the world, and they perceive our accomplishments as the source of pride. Another reason is the fact that we have never failed that trust, says Krzysztof Dobies, former PR officer of the charity. 

The Great Orchestra of Christmas Charity regularly resorts to surveys and questionnaires to check the public perception of its work. Starting from 2013 the charity lead in rankings in category concerning public trust and all further studies prove that the public trust remains on the level of 85%, while brand recognition reached the high of 97%.